Chandon x Lost Village: The Orangery
- 2022–2023
- Lost Village
- Lincoln
Chandon partnered with Lost Village at the very start of their brand journey, launching their new-to-market spritz in collaboration with the LV team.
Objective
Chandon partnered with Lost Village at the very start of their brand journey, launching their new-to-market spritz in collaboration with the LV team.
Selected as the perfect brand fit, due to the forward-thinking, creative and influential audience that attends Lost Village, it gave Chandon the ability to build association with a key demographic.
Concept
Designed by Lost Village’s in-house creative team, the space was inspired by the brand’s premium aesthetics, and focus on natural ingredients, extrapolating the vintage, sepia tones of the Chandon Garden Spritz brand, The Orangery brought key brand messages and aesthetics to life, whilst creating a high quality, bespoke experience that heightened what was, to many, the debut of this brand new product.
Beyond the physical activation, Moet & Chandon utilised Lost Village as an opportunity to integrate brand-specific workshops, whilst leveraging the wider festival to create a rich, dynamic and highly visual experience for partners and influencers, resulting in a myriad of tantalising and unique digital content.
The results
30%
visitors consumed the product
750K
social reach
