Lidl x Victorious Festival: A quality offering at a Lidl price
- 2023
- Victorious Festival
- Tramlines
- Boardmasters
- Portsmouth / Sheffield / Newquay
Lidl is all about quality offering at reasonable price.
Objective
Lidl is all about quality offering at reasonable price. In a time where households are facing important cost-of-living challenges, Lidl aimed to spotlight the quality of its produce while reaffirming its position as one of the UK's premier value-driven supermarkets.
To achieve this objective, Lidl strategically partnered with Boardmasters, Tramlines, and Victorious —three large scale events, each catering to distinct customer segments.
Concept
In a nation-wide campaign over summer, and adressing a large spectrum of consumer segments, Lidl brought quality food at affordable prices to festival-goers with "Bubbles and Bangers". This multi-tier activation space showcased Lidl's product offerings and offered premium giveaways including exclusive Lidl merch collection which perfectly resonated with the audience.
Whilst this 360 on and offsite campaign delivered on brand love and considetation, all proceeds were donated to Lidl's charity partner, NSPCC.
The results
£24k
raised over for the NSPCC
95%
brand affinity among visitors
11%
in-store voucher redemption
