Desperados x elrow: Desperados Dance Club
- 2022–2024
- elrow
- Multiple locations
As a pioneering agave spirit flavoured beer, Desperados seamlessly intertwined with elrow, creating a vibrant and inclusive space where Desperados takes experiential parties to new heights, infusing the unexpected into the ordinary…
Objective
As a pioneering agave spirit flavoured beer, Desperados seamlessly intertwined with elrow, creating a vibrant and inclusive space where Desperados takes experiential parties to new heights, infusing the unexpected into the ordinary through unique experiences and exclusive rewards.
The goal was to cultivate an atmosphere where music, energy, and camaraderie intersect, enveloping each participant in a seamless flow where dancing transcends mere movement, becoming an immersive journey that fosters a sense of belonging to something greater.
Concept
Desperados created multiple activations upon the different events, featuring a welcoming space embracing individuals from diverse backgrounds, drawn by the power of dance where animated characters, decorations, and other representative elements of the concept were developed and integrated into this co-branded space.
Empowering attendees with the Desperados Dance Club app, the world's premier dance-powered application, visitors were granted the opportunity to support causes close to their hearts through their dance moves, unlocking exclusive rewards both in the lead-up to and during the festival festivities.
The results
9K
rewards given
40
local dj’s supported
7k
app downloads
