Vodafone x Kendal Calling: Feel the connection with Vodafone

Objective

Through a festival-focused summer campaign featuring partnerships with Mighty Hoopla and Kendal Calling, Vodafone created an integrated 360 strategy aiming at driving brand love and customer acquisition while rewarding brand loyalty.

Research indicated that festivals offered an ideal setting to connect with Vodafone's target audience. The reliability of its network played a crucial role in enhancing the onsite experience by seamlessly connecting fans and facilitating their interactions.

Concept

Vodafone introduced a groundbreaking 5G-enabled haptic suit, bringing deaf and hard-of-hearing music fans closer to the live festival experience at Mighty Hoopla.

Across both festivals, they created Connect and Charge areas, providing WiFi access and phone charging to keep festival-goers connected.

This initiative not only allowed more fans to stay connected than ever before but also resulted in their winning the Brand Activation Award at the UK Festival Awards Ceremony.