Subway x Mysteryland: Subs and Singles Café

Objective

Subway partnered with Playground, leading experiential agency, Mysteryland and Amsterdam Open Air, to amplify brand visibility, cultivate positive associations, and solidify its position as the preferred choice among the diverse and engaged audience, crafting an unforgettable and influential festival experience.

By immersing itself in the vibrant energy of these festivals, Subway introduced a dynamic and youth-centric concept that seamlessly intertwined with its existing activation strategies.

Concept

Together with Playground agency and the festival teams, Subway designed the Subs and Singles Café, an innovative concept named "Subway feeds the better in you with the Subs & Singles Café," offering festival-goers a unique blind date experience where they bonded over a Footlong Sub in search of their festival love.

This activation boasted 360-degree brand integration with the festival, seamlessly weaving Subway into every facet, from content and events to media, social platforms, sales.