Pepsi x Monegros: The Jet by Pepsi
- 2023
- Monegros
- Fraga
Pepsi's mission revolves around bringing smiles with every sip, achieved through the creation of joyful moments with its delicious products and unique brand experiences.
Objective
Pepsi's mission revolves around bringing smiles with every sip, achieved through the creation of joyful moments with its delicious products and unique brand experiences.
In a strategic move to solidify its position as an iconic and pioneering-the-unexpected player and cultivate an emotional bond with its target audience, Pepsi partnered with Monegros, a unique festival set in the desert that serves as a gathering point for innovative minds from all corners of the earth.
Concept
Pepsi stole the show with "The Jet by Pepsi," a converted Airbus A330 hosting exclusive sessions with renowned underground artists for 800 guests, becoming a must-visit destination for all festival-goers.
The brand also created a branded chill-out zone within its exclusive bar area, offering comfy seating and exciting merchandise giveaways, enticing festival-goers.
The results
700k
impressions on social media
