AXE x Arenal Sound: Stream Stage by AXE
- 2023
- Arenal Sound
- Burriana
With a brand purpose centered on enhancing the attraction and empowering young adults, AXE Spain delves into the vibrant music scene, seamlessly merging its core values with the exhilarating moments found in Arenal Sound.
Objective
With a brand purpose centered on enhancing the attraction and empowering young adults, AXE Spain delves into the vibrant music scene, seamlessly merging its core values with the exhilarating moments found in Arenal Sound.
Through Twitch, entertainment and gaming content, the brand seeked to inspire and forge connections with Gen Z, resonating deeply with them amidst the transformative festival experiences.
Concept
AXE and Arenal Sound proudly introduced the Twitch Stream Stage, an innovative branded space strategically nestled beside the Main Stage.
Led by the well-known streamer Nil Ojeda, this livestreaming platform offered mesmerizing Twitch interviews with acclaimed artists and content creators, offering viewers a unique vantage point to experience concurrent concerts unfolding in the backdrop and organic content that connects with fans.
The results
55k
media views on Twitch
12M
impressions
500k
views on Instagram reels
