Visa x FIB Benicàssim: Faster payments with VISA

Objective

Visa is the world-leading digital payments network that removes barriers and connects people to the global economy.

In a groundbreaking collaboration, Visa joined forces with The Music Republic to revolutionize the live music industry, enhancing the experience of visitors at FIB and Festival de les Arts by streamlining the payment process through cutting-edge technology.

The primary objective of this partnership was to elevate the user experience, by minimizing and reducing queuing times, transition away from cash transactions, and outpace competitors.

Concept

The "EfectiviNOwonder" campaign innovatively promoted faster payments through a blend of digital and on-site strategies across web platforms, social networks, and newsletters, resonating widely.

It seamlessly integrated the brand through engaging content creators, fostering fan engagement, and organizing exclusive meet and greet events for an immersive experience with 100% acceptance of the cashless wristband by partners and businesses.