ABN AMRO x DGTL Festival: The inclusive art project

Objective

ABN AMRO, one of the leading banks in the Netherlands, partnered with DGTL festival to foster a more inclusive and diverse environment. Their collaboration aimed to enhance visitor engagement, nurture the growth of emerging talent, and empower the next generation of trendsetters to thrive.

Concept

Introducing "The Inclusive Art Project" by ABN Amro, a dynamic and strategic partnership uniting the brand with the festival.

Leveraging the transformative potential of data, this collaboration culminated in an interactive art installation that embodied the essence of inclusivity and diversity. By focusing on a digital art piece and a documentary series with multi disciplinary speakers, this partnership focuses on inclusivity and narrowing the gender gap in the industry.