Samsung x Mysteryland: Flip the House

Objective

As an internationally recognized industry leader in technology, Samsung partnered with Playground, leading experiential agency, and Mysteryland, one of the world's premier electronic music festivals, aiming to bolster its brand image and amplify its reach, with a strategic focus on engaging a younger demographic.

The partnership aimed to place the spotlight on the cutting-edge Flip device, turning it into the festival's hottest topic. The overarching goal was to cultivate inclusivity and forge a deep emotional bond with the audience, ensuring that Samsung seamlessly integrated into their festival escapades, becoming an indispensable part of their experience.

Concept

The creative concept consisted of an innovative house party scenario, with the Samsung Flip4 taking center stage as the ultimate party companion.

They celebrated the essence of house parties, curated by renowned DJs, with attendees having the opportunity to win their very own legendary house party experience. Visitors were also invited to seize the spotlight and become DJs themselves, curating their own music playlists for an unforgettable experience.