Mercedes-AMG: Redefining the speed of light with AMG Mercedes and IWC Watches
- 2023
- Multiple locations
Mercedes-AMG and IWC, two major global brands, aimed to celebrate their enduring alliance by bridging their diverse interests.
Objective
Mercedes-AMG and IWC, two major global brands, aimed to celebrate their enduring alliance by bridging their diverse interests. Beyond mere product displays and corporate emblems, their vision was to craft an experience that highlighted their unique differences while making a real impact.
The brands teamed up with TWOFIFTYK and their esteemed brand ambassadors, Lewis Hamilton and George Russell, to orchestrate a symphony of unparalleled driving prowess, epitomizing the essence of excellence.
Concept
The creative concept involved putting together an incredible drone show that encapsulated the essence of racing: the track, the drivers, the cars, and the watches.
To elevate this occasion against the captivating backdrop of the Las Vegas night sky, meticulous planning and coordination were paramount. Over a thousand drones were deployed, meticulously choreographed in harmony with the drivers, to craft an awe-inspiring spectacle that resonated across digital platforms.
