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Holland Casino x Mysteryland: Holland Casino presents: Midnight & Peepshow Bingo

  • 2023
  • Mysteryland
  • Haarlemmermeer

With an objective to increase spontaneous brand awareness among fans, Holland Casino partnered with Mysteryland to co-create unique and unexpected experiences, surprising fans with an immersive yet extravagant casino concept.

Objective

With an objective to increase spontaneous brand awareness among fans, Holland Casino partnered with Mysteryland to co-create unique and unexpected experiences, surprising fans with an immersive yet extravagant casino concept.

Concept

In collaboration with ID&T, Holland Casino introduced the Midnight & Peepshow Bingo at Mysteryland.

This unique interactive bingo, held at the Mainstage on the festival's opening night, offered attendees an opportunity to win exciting festival prizes. Additionally, festival-goers were treated to an immersive peepshow bingo experience filled with entertainment and surprises throughout the festival weekend.

Holland Casino presents: Midnight & Peepshow Bingo

The results

  • 96%

    indicated as an extraordinary experience

  • 9/10

    visitors rating

  • 40%

    most likely to visit Holland Casino

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