Bison x Zwarte Cross: Bison's "Fix Repair Station"
- 2019–2023
- Zwarte Cross
- Lichtenvoorde
Bison, a brand committed to responsible environmental stewardship and cherishing the Earth's resources, stands firm in the belief that their exceptional products can triumph over any challenge.
Objective
Bison, a brand committed to responsible environmental stewardship and cherishing the Earth's resources, stands firm in the belief that their exceptional products can triumph over any challenge.
Teaming up with Zwarte Cross the brand embarked on a mission to directly captivate the festival's target audience with their array of solutions. Ensuring seamless alignment with the product, brand experience, and service, Bison meticulously crafted an activation that would strike a chord with the resourcefulness and hands-on ethos of the Zwarte Cross visitors.
Concept
The brand was established as a repair hub for guests within the campsite, featuring a "Bison Fix Repair Station" complete with Fix Your Stuff and Fix Yourself stations.
Additionally, Bison introduced "The Mobile Service Team," which went across the camping grounds, attending to leaking airbeds and damaged tents. Complementing this initiative was the "Bison Kids" area, to craft with Bison glue, providing children and their parents with an opportunity to interact with Bison products and instill in them the belief that they can tackle any challenge from a young age.
The results
212k
views on Social Media
46%
saw Bison on Zwarte Cross
