ING x Parookaville: The bank of Parookaville

Objective

Once again, ING extended its presence at Parookaville following a successful partnership the previous year, capitalizing on the renowned extravagance of the festival, which annually brings to life the city of dreams and provides ING with heightened visibility both on the festival livestream and onsite.

In an effort to enhance its connection with the target demographic, ING strategically integrated into the city by offering valuable services through "The Bank of Parookaville." This approach further solidified its standing as an integral component of the festival experience and a key partner.

Concept

ING seamlessly integrated into Parookaville with diverse activations. As the exclusive livestream partner, ING brought the festivities to a global audience. Featuring The Bank of Parookaville, ING introduced attractions like a streetball court and an elevated viewing deck, all contributing to a heightened presence at the event.