Deutsche Telekom x Wacken Open Air: Telekom brings WOA to the fans at home
- 2023
- Wacken Open Air
- Wacken
Deutsche Telekom AG, the powerhouse behind Europe's largest telecommunications company, is the proud owner of MagentaMusik, a free streaming platform catering to all music enthusiasts.
Objective
Deutsche Telekom AG, the powerhouse behind Europe's largest telecommunications company, is the proud owner of MagentaMusik, a free streaming platform catering to all music enthusiasts.
In a bid to amplify its reach and bolster brand recognition, affinity, and product engagement, the company strategically aligned itself in 2023 as the streaming partner of Wacken Open Air, the world's biggest heavy metal festival, standing as the epitome of the heavy metal festival experience on a global scale.
Concept
Telekom provided fans worldwide with an immersive festival experience from home via MagentaMusik. Offering insights, interviews, live streams, and backstage footage, audiences savored Wacken's essence in real-time.
Additionally, a tailored live program showcased concert highlights and exclusive content, allowing viewers to relive the excitement for up to 365 days, all free of charge.
The results
100
hours of live content
26M
live content views
4
days of live streaming
